For over 50 years The Cal™ measured the passage of time through the images of some of the most renown photographers.
A cult object for enthusiasts, thanks in part to its ability to interpret the esthetic ideals and symbols which marked an era, bearing witness to the evolution of taste, lifestyle and fashion.
For the unveiling of the calendar’s 2015 edition Pirelli has decided to enlist three key influencers, who’ll convey three of the many sides of the Pirelli world: fashion, photography and automobiles.

#THECALEXPERIENCE ARRIVES IN MILAN!

The six protagonists have finally arrived in Milan, ready to begin #TheCalExperience

THE DINNER SET UP TEST

What is the perfect "mise en place" for a gala dinner?

THE OUTFIT STRESS TEST

What to wear for the evening?
Germina, Raffaele and Robin are personalizing their attire for a “Perfect” and “Tailor-made” evening.

THE RUBBER CARPET STRESS TEST

It’s not easy to resist the pressures of the runway: Eyes abound, Flashes and Photographers.

JUST LIKE ON A REAL F1 CAR!

Quick reflexes and nerves of steel, that’s how you reach the podium!

LAUNCH GALA EVENT Who's going to take part?

Congratulations to Germina, Raffaele and Robin: You’ve proved yourselves to be the ideal guests for The Cal™ launch gala event.

THE 2015 PIRELLI CALENDAR UNVEILED IN MILAN

The forty-second edition of The Cal™ brings us some of the key aesthetic models of our time.

If you are a model and you get a phone call to be in Steven Meisel’s edition of the Pirelli Calendar, you say YES!

Jennifer Starr
Casting Director

#TheCalExperience Day 1

Relive the excitement of our guests in their first day of #TheCalExperience.

THE RED CARPET

Great! What an event… Really glad I came to Milan for It

Scott Schuman
The Sartorialist

#TheCalExperience Day 2

The protagonists of #TheCalExperience lived their day as Stars.

FORM AND DESIRE
The Cal – Pirelli Collection

#TheCal is now an exclusive exhibition in Milan, featuring a selection of some 200 photographs hailing from the celebrated Pirelli Calendars, from their inception to the present day.

“Form and Desire” joins hands with the Expo 2015

Showcasing that quality is all in the ingredients with the help of chefs Carlo Cracco, Davide Oldani and Andrea Berton.

#TheCalExperience Day 3

#TheCalExperience, more than glam it is about art and photography

#TheCalExperience: a full immersion

Relive with our guests their discovery of their 2015 Pirelli Calendar experience

THE CAL™

THE VALUE OF AN ART WHICH TELLS HISTORY BEYOND TIME.

#THECALEXPERIENCE STARTS AT PZERO

PIRELLI CORSO VENEZIA: the first Flagship Store of the Elongated P is a space without equal that combines all the expressions of Pirelli: the PZero collection, Formula 1, Yachting, Design and Heritage.

HANGARBICOCCA

The space dedicated to contemporary art, will host the exclusive 2015 calendar launch

ARE YOU READY TO EXPERIENCE IT?

50 years, 32 photographers, countless fabulous models and stunning locations. Do not be afraid of breaking barriers: a brand new Pirelli calendar and new frontiers in technology, design, science, and sports.

Key influencers

Xenia Tchoumitcheva

fashion

Xenia was born in Magnitogorsk, Russia. When she was 6 years old her family emigrated to Lugano, Switzerland. She graduated in 2010 from the Università della Svizzera italiana with a Bachelor Degree in economics. She's a model, actress, blogger and entrepreneur.

Scott Schuman

photography

The founder of The Sartorialist, the blog that has been the crossroads between the world of fashion and daily life since 2005. He explores the world’s most fascinating cities armed only with his photo camera.

Silvio De Rossi

automotive

Senior editor at Leonardo.it, the world of motors and sports holds no secrets from him.

Their guests